A sociologist, Labourite and accidental blogger writes…
April 16, 2008 in Uncategorized
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April 16, 2008 at 5:26 pm
You may not know that Tribune is not only politically sympathetic to the Mayor but also directly subsidised by him. They get regular bungs from the GLA and TfL.
For instance when TfL spent £793K advertising the giving away of only 100,000 free Oyster cards to the less well off Tribune and the Morning Star got a £5K bung between them. See here:
April 16, 2008 at 6:16 pm
Er, are you saying that TfL advertise, insert fliers, buy advertorial etc in lefty papers as well as in righty papers Phil? I used to spend a £1.2M job adverts budget for Manchester (and 20 years ago that was a lot of dosh) and we used to spend it in national, regional and local papers and also in special press – BME papers, gay press, women’s press, community media etc.
£5k to lefty press and £788k to capitalist publishers? is that really a cause for complaint? Are you serious??
April 17, 2008 at 6:37 am
Of course I am serious. No real life marketing person would have put those ads in Tribune and Morning Star. Only someone wanting to financially support these relics would have made that decision.
You also ignore the fact that spending £800K like that was a total abuse of office by the Mayor. Still if you are spending £100 million a year puffing yourself up with advertising and comms people another million or so is neither here nor there.
Mayor exiting in 13 days. Game over.
April 17, 2008 at 7:48 am
It is a huse amount of money when you consider that it is public money which should be being spent on the public not on advertising/expenses and generally ‘bigging up’ the mayor and his schemes.
April 17, 2008 at 8:48 am
Tom Paine's underpants
I wonder which right wing rag speccie Boris is going to be flashing the cash for?
April 20, 2008 at 9:37 pm
Erm, if we’re going to offer 100,000 free Oystercards to the least well-off, wouldn’t it be better if the least well-off knew about it?
Anyone who says none of them, or people who would be in touch with them, read the Morning Star or Tribune, is a patronising so and so. They might not be the most widely read publications, but the tiny sum reflects that. It would be daft to suggest they have no readers amongst this group at all.
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Blog at WordPress.com.Ben Eastaugh and Chris Sternal-Johnson.
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